The ongoing Covid-19 pandemic is triggering several trends in the health sector. Not only set a healthy diet and exercise. Consumption of healthy drinks has also become a trend lately. To further understand, We did research that focused on Healthy Drink Consumption in Indonesia.
Healthy Drink Consumption
After the Covid-19 pandemic, there has been a change in people’s consumption. People are more concerned about consuming healthier food and drinks. There are 31% of consumers prefer to buy more goods that suit their health and 50% report a preference for foods and drinks that naturally contain beneficial ingredients. This decision is driven by their desire to consume healthy and nutrient-dense foods and drinks that can support the immune system, improve mood, and maintain energy.
In addition, A healthy lifestyle is now starting to become a trend among people. This encourages people to prefer healthy food and drinks. Based on research, 96.7% of people consume healthy drinks. The reason 100% of people consume healthy drinks is to improve digestion, and another 20.7% choose to maintain an ideal body weight.
The reason of people consume healthy drinks is to improve digestion, In order to keep their digestion good as much as 24.1% of people choose to consume healthy drinks 2 times a week to maintain their digestion. There are many choices of drinks to improve digestion. However, 55.6% of people’s drink choices to improve digestion are Yakult, and another 13.8% choose Yogurt to improve digestion.
Yogurt is one of the dairy products that has become a food and beverage trend today. In addition to maintaining a healthy body, consuming yogurt can also help shape the ideal body. 59% of people choose to consume yogurt as a snack that can be drunk during the day, and 44% choose to consume yogurt for breakfast.
Yogurt is a very nutritious food or drink. Consuming yogurt regularly can maintain and improve health. According to research, 55% of people regularly consume liquid yogurt (RTD), and 12% of people eat Spoonable of yogurt (Greek yogurt). For Liquid yogurt (RTD) 21% of people consume it 2-3 times a month, while for Spoonable yogurt (Greek Yogurt) 21% of people consume it less than once a month.
During the COVID-19 pandemic, many people are more concerned about health, and there has been an increase in public spending in terms of buying health-related goods, one of which is consuming food and drinks that naturally contain beneficial ingredients. The reason people consume healthy drinks is to improve digestion. 55.6% of the community’s drink choices to improve digestion are Yakult, and another 13.8% choose Yogurt to improve digestion. Yogurt is one of the dairy products that is a trend in food and drink today. In addition to maintaining a healthy body, eating yogurt can also help shape the ideal body. Overall, consumption of healthy drinks such as Yakult and yogurt will last a long time, and people will not stop using them any time soon.