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KOC vs KOL: The Hybrid Formula for Higher Trust and ROI

The era of blanket celebrity endorsements driving guaranteed sales is fading.  Brands are struggling with high-cost Key Opinion Leader (KOL) … Read more

Festival Crisis Management: 3 Strategies to Turn Constraints into Opportunities

The world of modern festivals is synonymous with unpredictability, ranging from extreme weather changes to unforeseen socio-political factors. The PESTAPORA … Read more

Instagram Friend-First Era: Is Your Brand Ready?

The new algorithm prioritizes friends over followers. We’ll show you how brands can hack this shift. Remember when the “For … Read more