Audiences no longer engage with corporate institutions; they seek connection and conversation with figures that feel like friends.
Humanized Brand Persona = a fictional character that makes your brand sound human, relatable, and engaging through three core pillars
This cultural shift demands a Humanized Brand Persona: a single, relatable character that cuts through generic corporate noise to build deep, emotional trust. Learn the 3 strategic steps to create a Humanized Brand Persona with:
1. Invent Your Fictional Character
Move beyond abstract brand values and into tangible storytelling. Brands must invent specific, fictional characters, like the celebrated persona Alicia Alika, to serve as a human spokesperson.
By giving your identity a human proxy, you create a relatable anchor that can seamlessly embed soft product placement while minimizing audience resistance.
2. Leverage The Curiosity Gap for Engagement
Successful content must constantly evolve by embracing curiosity, not just promotion. Marketing data confirms that relatable, conversational posts get up to 70% more engagement than standard brand content.
Use your persona to generate a ‘knowledge gap’. Tease insights and invite active questioning to compel user interaction and satisfy the human desire to learn.
This commitment to curiosity translates directly into higher organic reach and stronger Relatable Branding.
3. Tailor Your Voice by Platform
A one-size-fits-all voice fails in the age of platform specificity; maximum reach demands a Commercial Centric approach to channel-specific content.
Be quippy, informal, and embrace the meme culture on fast-moving platforms like TikTok or X/Threads (like Dunkin’ or Wendy’s).
Join cultural conversations authentically, converting fleeting attention into long-term commercial relevance.
Stop sounding like a press release. The future of brand growth is not about what you sell, but who you are.
Ready to Evolve your brand voice and Invent a Humanized Brand Persona that drives real connection and conversion on social media? Explore our creative strategy services today with Eden Creative Network.