LEGO has truly mastered community marketing by engaging with their community, leading to innovative ideas and increased brand loyalty. A great example is the “Women of NASA” LEGO set, proposed by Maia Weinstock and supported by over 10,000 votes. This community-driven idea became one of Amazon’s best-selling toys.
LEGO Ideas shows how engaging with the community brings huge benefits. When customers feel heard, they develop stronger loyalty and a sense of ownership. This not only boosts organic marketing and sparks innovation but also builds trust in the brand.
Ready to start your journey with Eden Creative Network? Join our Mak Pintar and Pekerja Pintar communities and let’s grow together!